Finding Your Compelling Competitive Differentiation
Let's baseline and determine what's working and what isn't working so well. There may be quick and easy wins.Then we hone your compelling competitive differentiation through a structured research process - how do customers and prospects see you? What do they like or not like? What about your competition? What do they need from you and how do they want to get it? How are decisions really made.
Let's Go (Directly) to MarketIt's time to crispen your brand, tighten your messaging, refine your use of media, and focus your time and energy on what's really important. And it's time to make sure that expenditures of marketing resources are both measurable and accountable. The moment of interaction is a special opportunity to reinforce or blow-up your brand. We must manage this carefully.
Continuous ImprovementWe learn by always trying new ideas to improve and grow (and not everything is going to work). This is the ideation and the measurement of success for both the go-to-market and the internal change processes.
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Hey, I’ve got a great new business idea – let’s take our least experienced, lowest paid, least trained and barely empowered employees and make them our customer-facing personnel! Or, Since about 75% of the b2b consideration process takes place without ourread moreread more
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