Hornstein Associates

The Hornstein Methodtm is a customer relationship methodology that emphasizes trust and respect in all forms of marketing, and promotes opt-in relationships between marketers and their customers to maximize customer satisfaction, retention and lifetime value. 

Opt-In / Consensual Marketing presents a new and better way of marketing which:
  • Is far less wasteful
  • Makes more money, achieving substantial immediate and long-term incremental revenue
  • Solidifies relationships with customers so they stay longer and buy more!
 
"Consensual marketing is the wave of the future.  I don't think there has ever been a time when marketers have been more convinced that 'business as usual' isn't going to work anymore."
 
- Al Ries    
Chairman, Ries & Ries
 
The Customer Conversation
Can we all agree that there is something to what we call the customer "relationship", something that has a lot to do with revenue and profitability? Let me see a show of hands.

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A Prescription for the C-Suite
The doctor is in. And after an examination, we find the patient can only see things that are close and immediate. Long-term goals appear to be out of reach. The prescription follows.

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Creating a Competitive Edge for the Post-Recession World
1/6/2010
Webinar, Thursday, February 11, 2010, 10am Pacific, 11am Mountain, noon Central, 1pm Eastern. Register now at http://www1.smmconnect.com/topics/show/1140

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