Hornstein Associates

The Hornstein Methodtm is a customer relationship methodology that emphasizes trust and respect in all forms of marketing, and promotes opt-in relationships between marketers and their customers to maximize customer satisfaction, retention and lifetime value. 

Direct marketing has always been about conversations with people, building relationships by listening to them and responding to them as individuals.  The dialogues underpin all the behavior we motivate. Today's marketplace is a brilliant realization and aggregation of all the qualities that make direct so powerful, and who better than Scott Hornstein to drive its' relevance to marketers trying to make sense of thousands of channels and millions of customers? I've known and worked with Scott for more than 20 years. He is a thought leader and, even more important, knows how to practice what he preaches. Among the many voices, his rings clear and true. 

David Sable
Chief Executive Officer



Opt-In Marketing presents a new and better way of marketing which:
  • Is far less wasteful
  • Makes more money, achieving substantial immediate and long-term incremental revenue
  • Solidifies relationships with customers so they stay longer and buy more!
"Consensual or opt-in marketing is the wave of the future.  I don't think there has ever been a time when marketers have been more convinced that 'business as usual' isn't going to work anymore."
- Al Ries    
Chairman, Ries & Ries


The single biggest obstacle to improving your prospecting. Why marketing automation systems underperform and what to do about it.

When both my girls lived at home I had a wonderful idea – let’s have a family calendar.  We’re all bumping knees – I didn’t know you had a swim meet; your aunt’s birthday is next week; yes, Mom’s working Saturday.   This would be a  week at a glance, a sketch of the month to keep us on track and off each others’ nerves. And if we put it on the computer, everyone has instant access.  Didn’t work.  So I tried printing a blank calendar and putting it on the refrigerator door.  Everyone could just write stuff.  Didn’t work.  For a very basic reason, and the reason that most marketing automation systems underperform...

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