I'm here to help you achieve your marketing and sales potential.

I've helped many companies with varied objectives get to market quicker, make fewer mistakes, and establish long-term goals. Your success is my success, and we might as well have fun while we're doing it.

I'm here to help you achieve your marketing and sales potential.

I've helped many companies with varied objectives get to market quicker, make fewer mistakes, and establish long-term goals. Your success is my success, and we might as well have fun while we're doing it.

My experience falls into 5 verticals

  • Technology

    IBM
    HP
    Microsoft
  • Finance

    Merrill Lynch
    MFR Hanover
  • Manufacturing

    Siemens
    Applied Biosystems
    Viryd
    Sierra
  • Hospitality

    Phoenician
    Orient Express
  • Learning

    ANA
    Franklin Covey
    DMA
How I Can Help Amp Your Results Up to 11.
  • Account Based Marketing
  • Direct Marketing
  • Customer Experience
  • Lead Generation / Nurturing
  • Content Creation / Content Marketing
  • Voice of Customer Depth Research
  • Opt-In Marketing Planning
  • Boost satisfaction, referral and return on investment
  • Diagnose and improve marketing performance and accountability
  • Introduce and build new ideas to profitability
  • Account Based Marketing
  • Direct Marketing
  • Customer Experience
  • Lead Generation / Nurturing
  • Content Creation / Content Marketing
  • Voice of Customer Depth Research
  • Opt-In Marketing Planning
  • Boost satisfaction, referral and return on investment
  • Diagnose and improve marketing performance and accountability
  • Introduce and build new ideas to profitability

The Hornstein Method™

Three Steps to 11

Step One


Finding Your Compelling Competitive Differentiation

Let's baseline and determine what's working and what isn't working so well. There may be quick and easy wins.

Then we hone your compelling competitive differentiation through a structured research process - how do customers and prospects see you? What do they like or not like? What about your competition? What do they need from you and how do they want to get it? How are decisions really made.

 

Step Two


Let's Go (Directly) to Market

It's time to crispen your brand, tighten your messaging, refine your use of media, and focus your time and energy on what's really important. And it's time to make sure that expenditures of marketing resources are both measurable and accountable. The moment of interaction is a special opportunity to reinforce or blow-up your brand. We must manage this carefully.

 

Step Three


Continuous Improvement

We learn by always trying new ideas to improve and grow (and not everything is going to work). This is the ideation and the measurement of success for both the go-to-market and the internal change processes.

 

 

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