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The Hornstein Methodtm is a customer relationship
methodology that emphasizes trust and respect in all forms of marketing, and
promotes opt-in relationships between marketers and their customers to
maximize customer satisfaction, retention and lifetime value. |
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Opt-In / Consensual Marketing presents a new and better way
of marketing which:
"Consensual marketing is the wave of the future. I don't think there has ever been a time when
marketers have been more convinced that 'business as usual' isn't going to work
anymore."
- Al
Ries
Chairman, Ries & Ries |
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The Customer Conversation Can we all agree that there is something to what we call the customer "relationship", something that has a lot to do with revenue and profitability? Let me see a show of hands. Read More A Prescription for the C-Suite The doctor is in. And after an examination, we find the patient can only see things that are close and immediate. Long-term goals appear to be out of reach. The prescription follows. Read More |
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Creating a Competitive Edge for the Post-Recession World 1/6/2010 Webinar, Thursday, February 11, 2010, 10am Pacific, 11am Mountain, noon Central, 1pm Eastern. Register now at http://www1.smmconnect.com/topics/show/1140 Read More |
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