Anti-Social Behavior Again: The results of our 2013 email responsiveness research
Here's an easy question - if you send an email to a corporation do you expect a response? I do. In 2002 86% of the corporations on my database replied to my email and gave me an answer (not the same). This year it's 31%, actually 34% for the Financial Times' Most Respected Companies, Fortune's Most Admired Companies and The Reputation Institute's Most Respected Companies. It was 20% for Business Insider's Most Hated Companies.
Here's the bad news, and the good news....