Hornstein Associates

The Hornstein Methodtm is a customer relationship methodology that emphasizes trust and respect in all forms of marketing, and promotes opt-in relationships between marketers and their customers to maximize customer satisfaction, retention and lifetime value. 
 

Direct marketing has always been about conversations with people, building relationships by listening to them and responding to them as individuals.  The dialogues underpin all the behavior we motivate. Today's marketplace is a brilliant realization and aggregation of all the qualities that make direct so powerful, and who better than Scott Hornstein to drive its' relevance to marketers trying to make sense of thousands of channels and millions of customers? I've known and worked with Scott for more than 20 years. He is a thought leader and, even more important, knows how to practice what he preaches. Among the many voices, his rings clear and true. 

David Sable
Chief Executive Officer
Y&R

 

 


Opt-In / Consensual Marketing presents a new and better way of marketing which:
  • Is far less wasteful
  • Makes more money, achieving substantial immediate and long-term incremental revenue
  • Solidifies relationships with customers so they stay longer and buy more!
 
"Consensual marketing is the wave of the future.  I don't think there has ever been a time when marketers have been more convinced that 'business as usual' isn't going to work anymore."
 
- Al Ries    
Chairman, Ries & Ries
 
The Antidote to CRM: resuilts of our 2012 email responsiveness research

The goal of CRM is to create and nurture the customer conversation, which takes place in bite-sized chunks. A message, an offer, a question, an answer. The arc of the conversation leads to satisfaction and revenue, unless it is derailed. A message, an offer, a question, but no answer.  Not a rude answer or a wrong answer – no answer.  The customer comes knocking, and we don’t come to the door.  Crazy?  Or is it business as usual?  Which is why I think you’ll find this years’ results absolutely breathtaking.



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