Opt-In Marketing presents a new and better way of marketing which:
Is far less wasteful
Makes more money, achieving substantial immediate and long-term incremental revenue
Solidifies relationships with customers so they stay longer and buy more!
"Consensual or opt-in marketing is the wave of the future. I don't think there has ever been a time when marketers have been more convinced that 'business as usual' isn't going to work anymore."
- Al Ries
Chairman, Ries & Ries