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The Hornstein Methodtm is a customer relationship
methodology that emphasizes trust and respect in all forms of marketing, and
promotes opt-in relationships between marketers and their customers to
maximize customer satisfaction, retention and lifetime value. |
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Opt-In / Consensual Marketing presents a new and better way
of marketing which:
• Is far less wasteful
• Makes more money, achieving substantial immediate and
long-term incremental revenue
• Solidifies relationships with customers so they stay
longer and buy more!
“Consensual marketing is the wave of the future. I don’t think there has ever been a time when
marketers have been more convinced that ‘business as usual’ isn’t going to work
anymore.”
— Al
Ries Chairman, Ries & Ries |
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We Need Sales Today (Or There's No Tomorrow to Worry About) These are the times of great gnashing of teeth and rending of garments. We hear the wolf breathing outside the door. The question of the moment is, how do we increase sales and lower cost today. The answer, in my experience, is: - the most immediate and effective way to proceed - not what many marketers want to hear. Read More The Privacy Policy - A Window into Your Customer-Centric Soul I believe that customer care is the defining competitive differentiator of the future, beginning right now. And to find out which corporations have the DNA to deliver a defining customer experience, look to their privacy policy. Read More |
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Successful Marketing 5/14/2009 Scott will be speaking on successful marketing at the US Pan Asian American Chamber of Commerce Business Opportunity Conference, 5/21/09, 3:30 - 4:30 pm Read More CRM Evolution 2009 Conference 5/14/2009 Scott will be speaking on Creating a Competitive Edge for the Post-Recession World, 8/25/09, 10:45 - 11:30 AM Read More |
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