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Month: March 2016

Manage Change, or It Will Manage You: True marketing innovation requires top-down cultural buy-in

The success of marketing innovation correlates with the success of implementing change. Marketing may realize that all systems and processes must be retooled to become more customer centric. However, if the cultural change is not managed successfully, these will be...

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Balancing storytelling, culture, martech and AI for long-term profitability

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