Bio


Are you looking to:

  • Introduce and build new ideas to profitability?
  • Design and implement high-quality lead programs?
  • Diagnose and improve marketing performance and accountability?
  • Reengineer the customer interface to boost satisfaction, referral and return on investment?

I’ve worked with companies large and small to create customer relationships that are based on mutual respect and trust, and that maximize customer satisfaction, retention, and lifetime value. I work with clients in all phases of marketing strategy, research and implementation. My methodology is based on my innovations:

  • Opt-In Marketing Process
  • Voice of Customer Depth Research
  • Integrated Direct Marketing

My articles and interviews have appeared in Brandweek, Adweek, The MENG blog, Sales & Marketing Management, CRM, Catalog Age, BtoB, DMA Insider, The Toronto Star and more.

I have lectured for the ANA, AMA and DMA, CRM, CRMA, USPAAC, and Inc. 500 conferences, NYU, Fordham, Mercy, Pace and Connecticut State Universities and others.

My most recent book is, Opt-In Marketing. I have contributed to Integrated Direct Marketing: The Cutting Edge Strategy for Synchronizing Advertising, Direct Mail, Telemarketing and Field Sales and Integrated Direct Marketing: Techniques and Strategies for Success. My newest book will be coming out later this year.

Are You Ready To Amp Your Results Up to 11?  Not yet? Let Me Tell You How I Plan To Do This.

LATEST FROM THE BLOG


What B2B Marketers Can Learn from Blind Men

In My Face A colleague recently asked, “With all the data available to us now, what role, if any, does qualitative research play in b2b prospect intelligence? Isn’t that ‘old thinking’?” Somewhat in my face, and a tad confrontational, but a good question.read more

read more

Please join us.


Please opt-in to our budding community.

It starts with blogs and a newsletter, opinion, and research, and conversation.

It includes an open invitation to get me to weigh in on an issue you’re wrestling with – together we’ll pin it to the mat.