Hornstein Associates



For over 30 years, Scott Hornstein, author, lecturer and consultant, has worked with clients in all phases of marketing strategy, research and implementation. His customer relationship methodology emphasizes respect and trust in all forms of marketing, and promotes consensual relationships between marketers and their customers to maximize customer satisfaction, retention and lifetime value. 
 
Clients include:  Botanical Solutions Inc, Gilsbar, Inc. and Gilsbar Specialty Insurance Services, Inc., Microsoft, IBM, Hewlett-Packard, American Management Association, Association of National Advertisers, U.S. Office of Personnel Management, Direct Marketing Association, Global Knowledge, Golden Rule Insurance, Star HRG Insurance, The Phoenician, Starwood Hotels and Resorts, Orient-Express Hotels, Applied Biosystems, Franklin Covey, Merrill Lynch, West Publishing, PaperDirect, Browning Ferris Industries, Productivity Point International and AT&T.  Specific case histories with detailed results are available.
 
Scott’s recent book, Opt-In Marketing:  Increase Sales Exponentially with Consensual Marketing, co-authored with Ernan Roman (McGraw-Hill), teaches you how to engage customers in a process of unprecedented levels of dialogue and information sharing, solidifying relationships with customers. Included are the detailed case histories, “how to” guidelines and checklists for implementing this breakthrough process. 

Scott has also been associated with:
  • Ernan Roman Direct Marketing, Senior Partner, contributing significantly to the development of Integrated Direct Marketing, Voice of Customer Research and Opt-In / Consensual Marketing.  His role included the development of marketing strategis and tactics, research and analysis, database, metrics and analysis, creative and program implementation.
  • Chapman Direct Marketing / Y&R Direct Response Group, as both Account Supervisor and Creative Director for flagship clients such as Merrill Lynch and IBM.
  • Columbia House, where his responsibilities covered sales and profits of The Columbia Record and Tape Club.  Accomplishments include the creation of a new profit center. 
Scott is also a contributor to the following books:
Integrated Direct Marketing: The Cutting Edge Strategy for Synchronizing Advertising, Direct Mail, Telemarketing and Field Sales, published by NTC Business Books.  This book explains critical aspects of the battle tested Integrated Direct Marketing process, including detailed results, financial analyses and guidelines for how to implement Integrated Direct Marketing.  The book is widely read in Fortune companies and used as a textbook in MBA graduate courses.
 
Integrated Direct Marketing: Techniques and Strategies for Success, published by McGraw-Hill.  The book explains the foundations of Integrated Direct Marketing and provides case histories of early results from blue chip clients.  It has become a landmark book on reengineering the sales and marketing process.
 
His articles and interviews have appeared internationally in publications such as Brandweek, Adweek, Sales & Marketing Management , CRM,  The DMA Insider, Direct, Relationship Marketing Report, Marketing Tools,  DM News, Promo, Catalog Age, 4Hoteliers, BtoB, Marketing Power, ManageSmarter, Multichannel Merchant, Training Growth Innovations, TrainingOutsourcing, Admarketing, Direct Hit, Deliver, Internet Retailer and Business Marketing.

Mr. Hornstein has spoken for the AMA, the ANA, the United States Office of Personnel Management, the National Center for Database Marketing, Direct Marketing Association regional, national and international conventions, Direct Marketing to Business and Inc. 500 conferences, New York University, Fordham, Mercy, Pace and Connecticut State Universities.
 
Scott is featured on TrainingOutsourcing.com as a direct marketing Consulting Thought Leader. TrainingOutsourcing.com is an objective and trusted executive knowledge community focused on the relevant business issues, processes and practices, news trends and research within the training outsourcing industry.  http://www.trainingoutsourcing.com/whoswho_leaders.asp
 
Scott is proud to be on  the faculty of the prestigious Association Of National Advertisers. His new ANA course, Direct Marketing Best Practices and Emerging Trends, will be given in San Francisco,
September 25-26, 2006.  For more details and registration
 
Quotes  
 
"I think of you as my marketing Jiminy Cricket, sitting on my shoulder bugging me to stay focused and keeping me on the "right" track."
--Donald Wizeman, Senior Vice President, Botanical Solutions, Inc.
 
"Nothing is worth more than this day."
--Johann Wolfgang von Goethe
 
"There is only one moment in time when it is essential to awaken.
That moment is now."
--Buddha
 
"A great many people have come up to me and asked how I manage to get so much work done and still keep looking so dissipated."
--Robert Benchley
 
"A kite flies highest against the wind, not with it. "
--Winston Churchill
 
"I don’t want to achieve immortality through my work ... I want to achieve it through not dying"
--Woody Allen.
 
"A man's character is his fate."
--Heraclitus
 
"To take myself too seriously is the gentle kiss of death."
--Leon Jehosaphat Redbone

 
What’s on my iPod:

Music you should not be without.  Check back – I’ll be changing this list as my musical interests wander
 
 
 
 
 

 

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