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IBM saw an 800+% improvement in response over previous programs. We received more qualified inquiries for this initial phase than we had projected for the entire pilot, with an increase in leads of more that 400+%."

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What B2B Marketers Can Learn from Blind Men

In My Face A colleague recently asked, “With all the data available to us now, what role, if any, does qualitative research play in b2b prospect intelligence? Isn’t that ‘old thinking’?” Somewhat in my face, and a tad confrontational, but a good question.read more

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