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IBM saw an 800+% improvement in response over previous programs. We received more qualified inquiries for this initial phase than we had projected for the entire pilot, with an increase in leads of more that 400+%."
IBM saw an 800+% improvement in response over previous programs. We received more qualified inquiries for this initial phase than we had projected for the entire pilot, with an increase in leads of more that 400+%."
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The Looming MarTech Consolidation, and the Cure for B2B
The advances in marketing technology are awesome, as are the sheer number of marketing technology providers. ChiefMartec began tracking this space in 2011, identified about 150 players, and presciently started their eponymous infographic. Their 2017 chartread more
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