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The Hornstein Methodtm is a customer relationship
methodology that emphasizes trust and respect in all forms of marketing, and
promotes consensual relationships between marketers and their customers to
maximize customer satisfaction, retention and lifetime value. |
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Opt-In / Consensual Marketing presents a new and better way
of marketing which:
• Is far less wasteful
• Makes more money, achieving substantial immediate and
long-term incremental revenue
• Solidifies relationships with customers so they stay
longer and buy more!
“Consensual marketing is the wave of the future. I don’t think there has ever been a time when
marketers have been more convinced that ‘business as usual’ isn’t going to work
anymore.”
— Al
Ries Chairman, Ries & Ries |
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Texting and the Presidential Election How effectively each of our presidential candidates using the 160 characters effectively in a text message to communicate and motivate? Read More I Am Spam The results of our 2008 annual email responsiveness survey are abysmal by anyone's standards. They show a continuing decline in companies' responsiveness to simple customer inquiries. Which is counter-intuitive. What about all the investment in CRM? What about all the chest-thumping about customer-centricity? Read More |
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Direct Marketing Best Practices & Emerging Trends 11/7/2007 For more information, and to learn how to register, please go to: http://www.ana.net/careers/trainingcourse/CD205
Read More |
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