The Hornstein Method^tm is a customer relationship methodology that emphasizes trust and respect in all forms of marketing, and promotes opt-in relationships between marketers and their customers to maximize customer satisfaction, retention and lifetime value. 

Opt-In / Consensual Marketing presents a new and better way of marketing which:

• Is far less wasteful
• Makes more money, achieving substantial immediate and long-term incremental revenue
• Solidifies relationships with customers so they stay longer and buy more!

 

"Consensual marketing is the wave of the future.  I don't think there has ever been a time when marketers have been more convinced that 'business as usual' isn't going to work anymore."

 

- Al Ries    

Chairman, Ries & Ries