The Hornstein Method^tm is a customer relationship methodology that emphasizes trust and respect in all forms of marketing, and promotes opt-in relationships between marketers and their customers to maximize customer satisfaction, retention and lifetime value. 

 

Direct marketing has always been about conversations with people, building relationships by listening to them and responding to them as individuals.  The dialogues underpin all the behavior we motivate. Today’s marketplace is a brilliant realization and aggregation of all the qualities that make direct so powerful < and who better than Scott Hornstein to drive its
relevance to marketers trying to make sense of thousands of channels and millions of customers? I’ve known and worked with Scott for more than 20 years. He is a thought leader and, even more important, knows how to practice what he preaches. Among the many voices, his rings clear and true. 

 

Opt-In / Consensual Marketing presents a new and better way of marketing which:

• Is far less wasteful
• Makes more money, achieving substantial immediate and long-term incremental revenue
• Solidifies relationships with customers so they stay longer and buy more!

 

"Consensual marketing is the wave of the future.  I don't think there has ever been a time when marketers have been more convinced that 'business as usual' isn't going to work anymore."

 

- Al Ries    

Chairman, Ries & Ries