Hornstein Associates



The Hornstein Method is designed to cut through the flood of spam, robo-calls, junk mail and deceptive practices that sour marketer-customer relations, and instead produce long-lasting, profitable relationships. The Hornstein Method achieves stronger customer relationships that lead to greater sales and higher revenue by restoring trust and respect between marketers and customers. It does this by promoting opt-in relationships between marketers and their customers that maximize customer satisfaction, retention and lifetime value.
The Hornstein Method consists of 7 specific components, each selected and deployed per your needs and corporate culture, to build marketing that is both compelling and competitively differentiating.  

1. Marketing Assessment & Initial Planning
2. Voice of Customer (VOC) Depth Research
3. Consensual Marketing Strategies
4. Integrated Direct Marketing
5. Customer Care Enhancement
6. Marketing Measurement
7. Implementation/Change Management
Marketing Assessment & Initial Planning
To establish a baseline, and to provide your organization with immediate recommendations for improving response and revenue, this component begins with a professional Marketing Assessment of the strengths and weaknesses of your current:
 
  • Opt-In / Consensual strategies
  • Media mix and integration
  • Database development and deployment
  • Customer care processes
  • Metrics
  • Results
This is accomplished through onsite meetings, conference calls and “open e-mail” access to facilitate the learning and discovery process.  We conclude with a management document that details findings and recommendations.
Based on the Marketing Assessment, we begin Initial Planning which encompasses:
 
  • Forming the cross-functional team (field involvement is critical
  • SWOT / GOAST
  • Requirements for the selection of the appropriate proprietary components
  • Preliminary test design 
  • Initial budget and timeline
Please contact us for more information about our special offer on Marketing Assessment.




The Hornstein Method   |   About Us   |   Biographies   |   Articles & Case Histories   |   Contact Us   |   Privacy
84 Gallows Hill Road   Redding, CT   06896    203.938.8715   scott@hornsteinassociates.com
© 2005 Hornstein Associates Inc. All rights reserved.