It may be the big shots in marketing that create your brand character, but it’s the worker bees who make it come to life. Inherent to the concept of brand is the promise of a customer’s satisfaction. That promise comes down to the interaction with the individual customer.
LATEST FROM THE BLOG
You Say You’ve Got an Evolution
This is the third time in the last 20 years that I was certain that it was the end of the world, with a Cormac McCarthy novel waiting on the other side. We learn to cope, I suppose. We evolve. Emphasis is on the word learn. Here’s what I learned: Things aread more
read morePlease join us.
Please opt-in to our budding community.
It starts with blogs and a newsletter, opinion, and research, and conversation.
It includes an open invitation to get me to weigh in on an issue you’re wrestling with – together we’ll pin it to the mat.
