The Customer’s Voice

I am convinced the thing we understand least about mobile marketing is the individual actually holding the cell phone in his hand. I’m equally convinced we need this knowledge if we’re going to make mobile work, just like the rest of the world has.

Mobile is the most personal medium ever invented, giving each of us the ability to instantly decide what we want (or
don’t want) on our device. So, what does it take to get on this network of me?

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