The Network of Me

The tectonic plates of the marketplace are slowly and inexorably altering the landscape. Customers’ sense of
individuality, demand for privacy and technological empowerment are the driving forces, and they are unstoppable. It’s time to build a house where the new coastline will be.

The poster child for this change is the mobile phone.

I hold one and I feel the ground shaking – or is that the vibrate mode? No one, but no one, leaves home without
it. For the 18 to 34 age group, the mobile device is becoming a remote control for their lives – a tool
that links the physical and digital worlds, giving each of them the power to turn on or off their own private
network of information. They have created “the network of me.”

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