Month: September 2018

As you look at the marketplace, what really distinguishes you from the rest of the bunch. If it’s price, you’ve got a big problem, because cornflakes compete on the basis of price. It means that you win if you are the lowest cost provider, and are faced with...

A central problem for Product Marketing is the indisputable fact that no one cares about your product. Prospects and customers only care about what your product does for them, about what value a relationship with your company brings. This can be a difficult concept...