How do you keep your brand relevant during these tough times? Here’s clue #1 – this is not a selling opportunity. My advice is all in this one word – empathy. Be open and out there, engage with your customers as humans. Do more listening than talking. In this post, I...
Interesting, this sitting here at home trying to stitch back your professional life, and perhaps your company. Who knows what the world will look like tomorrow? Given that we’re basically in the business of connecting you and your customers, we’d like to suggest one...
For sure, you’ve heard the old saying, “the devil is in the details”. It has certainly been my experience that the smallest, most hidden detail that you overlook can come back and bite you in the ass. “God is in the details”, mostly attributed to the architect Mies...
We’d like to suggest a minimal effort that can bring big traffic to your website. It’s called a Super Extraordinary Opportunity, or SEO. Most know this as Search Engine Optimization, but few understand what it does or how it works. Many don’t even bother with SEO...
Now is a time of great opportunity for training suppliers that are willing to turn on a dime and focus their efforts on our new reality. Everyone has suddenly gone remote, ending traditional classroom training, at least for a while. As a training supplier, you now...