7-Step Process for Maximizing Webinar Registration, Attendance and Yield

Webinars serve a dual purpose:  to educate or impart specific value; to further the customer
conversation, and, as a by-product, generate high-quality leads.  To achieve all this, we’ve got to generate high-quality registrants, convert as many as possible to attendees and identify high
priority leads for sales – follow-up.  Here’s how to do it in 7 steps (without a lot of romance).