Hornstein Associates



Hornstein Associates
Our mission is to help organizations attain superior revenue and profit by developing and implementing a go-to-market process that is measurable, ROI-driven and competitively differentiating.  We help clients to move beyond the turnstile relationship and build a closed market ecosystem, based upon our proprietary processes that:
  • Responds to the tsunamic wave of customer dissatisfaction by moving the marketing process to a higher road – changing the paradigm from communications that are intrusive, irritating and wasteful to communications that arrive with the expectation of value
  • Implements customer care as a strategic product, with the goal of creating happier customers that stay longer and buy more
  • Encompasses an effective, low-impact prospecting strategy primarily based on affinity and referral.
 We work alongside our clients to create marketing that is itself a competitive differentiator, drawing upon a rich palette of proven strategies and tactics, customizing each program based upon the needs and requirements of the individual organization. The Hornstein Method includes the following 7 steps:
  • Marketing Assessment and Initial Planning
  • Voice of Customer (VOC) Depth Research
  • Consensual / Opt-In Marketing Strategies
  • Integrated Direct Marketing
  • Customer Care Enhancement
  • Marketing Measurement
  • Implementation / Change Management

 

Hornstein Associates, founded in 1985, has developed successful customer-focused marketing programs for customers such as: AmerInst Professional Services, The Peelle Door Company, Viryd Technologies, Botanical Solutions Inc, Gilsbar, Inc. and Gilsbar Specialty Insurance Services, Inc., Microsoft, IBM, Hewlett-Packard, American Management Association, Association of National Advertisers, Direct Marketing Association, Global Knowledge, Star HRG Insurance, The Phoenician, Starwood Hotels and Resorts, Orient-Express Hotels, Applied Biosystems, Franklin Covey, Merrill Lynch, West Publishing, PaperDirect, Browning Ferris Industries, Productivity Point International and AT&T.  Specific case histories with detailed results are available


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84 Gallows Hill Road   Redding, CT   06896    203.938.8715   scott@hornsteinassociates.com
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