 |
 |
 |

Hornstein Associates
Our mission is to help organizations attain superior revenue
and profit by developing and implementing a go-to-market process, personalized
to their culture and needs, based upon our proprietary processes that:
- Responds to the tsunamic wave of customer dissatisfaction
by moving the marketing process to a higher road – changing the paradigm from
communications that are intrusive, irritating and wasteful to communications
that arrive with the expectation of value
- Leverages customer satisfaction, retention and lifetime
value
- Encompasses an effective, low-impact prospecting strategy
primarily based on affinity and referral.
We work alongside our clients to create marketing that is
itself a competitive differentiator, drawing upon a rich palette of proven
strategies and tactics, customizing each program based upon the needs and
requirements of the individual organization. The Hornstein Method includes the following 7 steps:
- Marketing Assessment
and Initial Planning
- Voice of Customer
(VOC) Depth Research
- Consensual Marketing
Strategies
- Integrated Direct
Marketing
- Customer Care
Enhancement
- Marketing
Measurement
- Implementation /
Change Management
|
 |
 |

Hornstein Associates, founded in 1985, has developed successful customer-focused marketing programs for customers such as: Botanical Solutions Inc, Gilsbar, Inc. and Gilsbar Specialty Insurance Services, Inc., Microsoft, IBM, Hewlett-Packard, American Management Association, Association of National Advertisers, Direct Marketing Association, Global Knowledge, Golden Rule Insurance, Star HRG Insurance, The Phoenician, Starwood Hotels and Resorts, Orient-Express Hotels, Applied Biosystems, Franklin Covey, Merrill Lynch, West Publishing, PaperDirect, Browning Ferris Industries, Productivity Point International and AT&T. Specific case histories with detailed results are available
|
 |